15
Poshmark’s Promoted Closet: Is It Worth It and How to Use It Wisely?
Poshmark’s Promoted Closet feature is a paid advertising tool designed to help sellers get more visibility for their listings. By boosting your items in search results and brand pages, it aims to drive more clicks and, ideally, more sales. But is it worth the cost? And how can you use it without overspending?
Let’s break it down.
What Is Promoted Closet?
Promoted Closet is Poshmark’s version of paid search ads. When you activate it, Poshmark automatically promotes listings from your closet based on what shoppers are searching for. You don’t get to choose which items are promoted, and you’re charged per click—not per sale.
Here’s how it works:
- You set a weekly budget (e.g., $10, $25, $50).
- Poshmark promotes your listings in search results.
- You pay for each click, whether or not it leads to a sale.
- You get access to performance metrics, including impressions, clicks, sales, and return on ad spend (ROAS).
- How to Make Money Selling on Poshmark: Open Your Store for Free and List Your First 10 Items With Me – Stacey Knows
How to Promote at the Lowest Cost
If you’re curious about trying Promoted Closet but want to keep expenses low, here are a few tips:
- Start with the lowest budget: You can set your weekly budget as low as $10. This lets you test the waters without committing too much.
- Use the free trial if available: Some users are offered a free trial period. Take advantage of it to see how your listings perform.
- Track your results closely: Look at how many clicks you’re getting and whether those clicks are converting into actual sales.
- Promote popular items: Listings with high demand—like name-brand shoes, denim, or seasonal items—tend to perform better.
- Cancel before the next billing cycle: If you’re not seeing results, make sure to cancel before your weekly budget renews.
Sales Comparison: With and Without Promotion
Here’s a simplified comparison based on seller-reported data showing how sales may vary depending on your promotion level:
| Promotion Type | Weekly Budget | Impressions | Clicks | Sales | Revenue | ROAS (Return on Ad Spend) |
|---|---|---|---|---|---|---|
| No Promotion | $0 | 5,000 | 150 | 3 | $90 | N/A |
| Low Budget Promotion | $10 | 8,000 | 250 | 5 | $150 | 15x |
| Medium Budget Promotion | $25 | 12,000 | 400 | 6 | $180 | 7.2x |
| High Budget Promotion | $50 | 18,000 | 600 | 7 | $210 | 4.2x |
Note: These numbers are illustrative and based on aggregated seller experiences from forums and blogs. Actual results will vary depending on your inventory, pricing, and demand.
Is Promoted Closet Worth It?
Pros:
- Increased visibility for your listings
- Potential for more engagement and sales
- Access to useful performance data
Cons:
- You pay per click, not per sale
- No control over which items are promoted
- Mixed results depending on inventory and niche
- Some sellers report lower organic visibility after stopping promotion
- JOIN ME ON POSHMARK
Sign up now with my code STACEYTEA12 to save $10 on your first order. Hurry—this code is only valid for a limited time!
Download Poshmark Now
https://posh.mk/El9sdS1Z8Qb
Promoted Closet can be a helpful tool, especially if you’re selling popular, high-margin items. But it’s not a guaranteed path to more sales, and it’s easy to overspend if you’re not careful. Start small, track your results, and adjust your strategy based on what works for your closet.
