Before diving into the products Emily recommends to new affiliate marketers, we first wanted to understand the core strategies that helped her reach the top 20% of TikTok Shop sellers. Here are the three principles she follows:
1. Authenticity Is Everything
For Emily, the key to her success lies in building a genuine connection with her audience. “TikTok is all about relatability,” she says. “People come to TikTok for entertainment, but they also want to see real, authentic creators. If you’re not being authentic, it shows. And your audience will pick up on that.”
Emily stresses that affiliate marketing is not about pushing random products for a quick sale. Instead, it’s about curating and sharing products that align with your personal brand and values. “I’ve turned down partnerships with brands that didn’t feel right, even if the money was good. It’s just not worth losing the trust of my followers.”
2. Consistency and Creativity Matter
Emily admits that there is no shortcut to success. “You have to be consistent. I post content every single day—sometimes multiple times a day—and each video is tailored to be engaging and interesting.” She explains that TikTok’s algorithm favors frequent, high-quality content that encourages viewer interaction, such as comments, likes, and shares.
She also emphasizes the importance of staying creative with content. “You can’t just post a boring product review and expect it to go viral. TikTok users want to see fun, exciting content. So, I always think about how I can make a product review interesting—whether it’s by using trending sounds, doing a challenge, or showing the product in an unexpected way.”
3. Know Your Audience and Their Needs
Understanding your audience’s preferences and pain points is crucial for selecting the right products to promote. “I’ve been really in tune with my followers’ needs and wants. I know that my audience is primarily interested in fitness, health, and lifestyle products, so I always choose items that align with these interests.”
Emily’s content is designed to serve as both entertainment and information. “I do a lot of ‘day-in-the-life’ videos, where I incorporate the products I’m recommending naturally into my routine. It’s not about hard selling; it’s about showing how the product fits into my life and how it can help others.”
Top 3 Amazon Products Emily Recommends to Accelerate Affiliate Success
When asked to share the three products she believes can help affiliate marketers quickly scale their business and move up the ranks on TikTok Shop, Emily doesn’t hesitate. “There are certain products that not only perform well on TikTok but are also proven best-sellers on Amazon. These items offer great value, high-quality performance, and appeal to a broad audience.” Here are Emily’s top three recommendations:
1. Fitbit Charge 5 Fitness and Health Tracker
Emily is a huge proponent of fitness and wellness, and it’s no surprise that one of her top recommendations is the Fitbit Charge 5 Fitness Tracker. This product is a popular choice on both Amazon and TikTok, where it’s often featured in fitness challenges and transformation stories.
“Fitness trackers like the Fitbit Charge 5 are huge right now,” Emily explains. “They’re not only practical but also aspirational. People love tracking their progress, whether they’re running, walking, or working out. It’s a great product for anyone into health and fitness, which is exactly the type of audience I cater to.”
The Fitbit Charge 5 is sleek, user-friendly, and integrates well with various health apps. It offers detailed insights into users’ physical activity, heart rate, sleep patterns, and stress management. On TikTok, it fits perfectly into content showcasing healthy living, goal-setting, and personal development.
Why It Helps Sell Quickly:
- Great for fitness enthusiasts and health-conscious individuals.
- It’s part of a trending category—health and wellness—that appeals to a large demographic.
- Promotes engagement through progress-tracking and challenges.
2. Ring Video Doorbell 4
As TikTok Shop grows, home improvement products are becoming more popular. Emily recommends the Ring Video Doorbell 4, a product that has gained massive traction on Amazon due to its combination of security and convenience.
“I’ve been using Ring for a while now, and I love how simple and reliable it is,” Emily says. “Security products are always in demand, and Ring’s video doorbell is one of the top choices for homeowners, especially with its easy installation and smartphone connectivity.”
The Ring Video Doorbell 4 is perfect for creating TikTok content that showcases practical, everyday solutions to home security. Emily has had success with videos showing how she uses Ring to monitor her front door and interact with guests, all while promoting its features in a relatable, engaging way.
Why It Helps Sell Quickly:
- The growing trend of home security and smart home devices.
- Simple product setup and functionality make it ideal for TikTok content.
- Appeals to a broad audience, from homeowners to renters looking to improve their security.
3. Instant Pot Duo 7-in-1 Electric Pressure Cooker
The Instant Pot Duo 7-in-1 Electric Pressure Cooker has been a bestseller for years, and it continues to perform well on both Amazon and TikTok. As someone who enjoys cooking content, Emily loves sharing her recipes and time-saving tips using the Instant Pot.
“Cooking content is always popular on TikTok, especially when it’s easy and convenient. The Instant Pot is perfect for that,” she says. “It’s not just a kitchen gadget; it’s a time-saver. People love how quickly they can prepare meals with it, and it works well for meal prep content.”
On TikTok, Emily showcases different recipes and uses for the Instant Pot, from soups and stews to quick dinners and meal prep for the week. By demonstrating how the product enhances convenience and cooking, Emily creates content that resonates with her audience.
Why It Helps Sell Quickly:
- Instant Pot is a well-known brand, and its products consistently perform well.
- Cooking and meal prep content consistently trends on TikTok.
- Great for busy individuals and families looking to simplify meal-making.
Final Thoughts: How to Move Up the Ranks and Become a Top Seller
Emily’s success as a top 20% seller on TikTok Shop is a combination of passion, authenticity, and strategic product choices. “Choosing the right products is just as important as creating engaging content,” she says. “If you’re passionate about what you’re promoting, it shows in your videos. Your audience will appreciate the effort and authenticity.”
Her top product recommendations—Fitbit Charge 5, Ring Video Doorbell 4, and Instant Pot Duo 7-in-1—are all items that align with her audience’s interests and are in high demand on both TikTok and Amazon. Whether you’re starting out or looking to scale, these products are sure to help aspiring affiliates accelerate their growth and move up the ranks quickly.
As Emily puts it, “If you stay consistent, engage with your audience, and focus on providing real value, the sales will come. TikTok Shop is an incredible platform, and the potential for success is limitless.”
Thank you Emily for the interview. I look forward to chatting with you again soon.
